In The Social Dilemma, Jeff Seibert speaks words that feel simple, yet they hit hard. His quotes make us stop and think about how social media works. Why are these systems so addictive? Why do they control our time and thoughts? This article explores Jeff Seibert’s most powerful quotes from the documentary, why they matter, and what we can all learn from them.
Who Is Jeff Seibert in The Social Dilemma?
Jeff Seibert is a well-known tech entrepreneur and developer who appears in The Social Dilemma. He is not just any tech guy—he’s a former senior executive at Twitter and the co-founder of Crashlytics. In the documentary, Seibert explains how the systems we use every day are designed to grab and hold our attention. His role is important because he gives an insider’s perspective. He isn’t just criticizing from the outside; he’s someone who helped build these tools.
Seibert’s calm, simple way of explaining complex problems makes his words stick. When he speaks about how users become the “product” in the social media business model, it’s hard not to pause and reflect. He makes us see that behind every like, notification, and endless scroll, there’s a carefully planned system designed to change our behavior.
Why Are Jeff Seibert’s Quotes So Popular?
Jeff Seibert’s quotes from The Social Dilemma have gone viral because they are easy to understand yet deeply powerful. He doesn’t use complex tech jargon. Instead, he talks like he’s having a real conversation with you. This makes his words relatable, even for people who know nothing about how social media works behind the scenes.
People love his quotes because they reveal uncomfortable truths. They force us to think about how platforms like Facebook, Instagram, and TikTok manipulate our time and emotions. His words are now often shared on social media (ironically!) because they resonate so strongly with users who feel overwhelmed by their devices.
Top The Social Dilemma Quotes Jeff Seibert Said
Jeff Seibert delivers some of the most thought-provoking lines in The Social Dilemma. Let’s look at three of his most impactful quotes and what they really mean.

If You’re Not Paying for the Product, You Are the Product
This is probably the most famous line from Jeff Seibert. It’s simple but profound. Social media platforms are free because we, the users, are not the customers—we are the product being sold.
Companies like Facebook and Google make money by selling our attention to advertisers. Every time we scroll, like, or share, we’re feeding them data. This data is then used to keep us engaged even longer, creating a cycle where we spend more time on their platforms without realizing how much control they have over our choices.
This quote is a wake-up call. It reminds us that if something online is free, we should ask: how are they making money? The answer is often: by selling us.
We Built These Systems, and We Have a Responsibility
In this quote, Seibert is talking directly to the tech industry. He admits that developers and engineers designed these systems to grab attention, but now they must take responsibility for the negative effects.
This is powerful because it comes from someone who helped build these tools. He isn’t blaming users for being addicted. Instead, he says the creators of these platforms need to fix them. This quote inspires both tech workers and everyday people to demand better from the systems we use.
It’s Not Just About Ads, It’s About Changing Behavior
Seibert explains that social media isn’t only about showing ads—it’s about changing how we think and act. Platforms are designed to influence decisions, from what we buy to what we believe.
This quote is chilling because it shows how powerful these systems really are. It’s not just about selling shoes or gadgets. It’s about shaping opinions, emotions, and even elections. Seibert’s words make it clear that we’re not in full control when we’re glued to our screens.
What Can We Learn From His Quotes?
Jeff Seibert’s quotes teach us one thing above all: we need to be aware of how social media affects our lives. Awareness is the first step to taking back control. Once we understand that platforms are designed to keep us hooked, we can start setting boundaries.
We also learn that change must come from both sides. Tech companies need to design more ethical systems, but users also need to use these tools wisely. It’s about balance—not quitting technology, but not letting it control us either.
How Social Media Tricks Our Minds
Social media platforms use psychological tricks to keep us coming back. Every like, share, or comment triggers a dopamine hit in our brains. Notifications are designed to pull us in, and algorithms carefully pick content that will keep us scrolling.
These platforms are like slot machines. You never know what post or message will show up next, so you keep refreshing. This unpredictability is what makes them so addictive. Even when we know this, it’s hard to resist because our brains are wired for these rewards.
Dopamine Hits From Likes and Shares
When someone likes your photo or comments on your post, your brain releases dopamine—the “feel-good” chemical. It’s the same chemical released when you eat chocolate or win a game.

This is why social media feels so rewarding, but it’s also why it’s so dangerous. Over time, we crave these little rewards and start checking our phones constantly. It’s not just a bad habit—it’s a cycle that’s hard to break.
Endless Scrolling Keeps Us Hooked
Have you ever planned to check one post but ended up scrolling for an hour? That’s no accident. Platforms use infinite scroll to keep us from stopping. Unlike a book or magazine, there’s no natural end. Your brain keeps looking for the next interesting thing, and before you know it, hours have passed.
Simple Tips to Stay Safe Online
- Turn off unnecessary notifications – Stop the constant interruptions.
- Set time limits for apps – Use tools like Screen Time or Digital Wellbeing.
- Take regular breaks – A short walk or chat in real life can help reset your brain.
- Be mindful of what you share – Remember, your data has value.
Why Parents Should Watch The Social Dilemma Too
Parents often don’t realize how powerful these systems are. Watching The Social Dilemma can help families understand why kids (and adults) struggle to put their phones down. It’s not just “bad habits” or “laziness.” These are highly engineered systems designed to keep us engaged.
For kids, the effects can be even stronger because their brains are still developing. Conversations about healthy tech use should start early.
Thoughts on Jeff Seibert’s Quotes
Jeff Seibert’s quotes from The Social Dilemma aren’t just memorable—they’re a call to action. They remind us that while technology is powerful, we still have choices. We can choose how we use it, what we consume, and how much of our lives we give away for free.
The Bottom Line
Jeff Seibert’s words in The Social Dilemma are simple but life-changing. “If you’re not paying for the product, you are the product” is more than a quote—it’s a warning. Social media isn’t evil, but it’s designed to take as much of our time and attention as possible. By understanding these systems and setting healthy limits, we can take back control of our lives.